March 03, 2010 - In a world-first, McDonald's has signed a deal with Weight Watchers to promote some of its meals, such as Chicken McNuggets, as ideal for dieters. The move comes three years after McDonald's paid $330,000 to put the Heart Foundation's tick on seven meals, including burgers and nuggets. In the new deal, McDonald's will use the Weight Watchers logo on its menu boards and tray mats. Weight Watchers will promote McDonald's to dieters. ''Make no mistake, this is about selling more burgers and fries,'' Boyd Swinburn, from the Australian Society for the Study of Obesity at Deakin University, said. ''It got new people through the doors, but once they were in they bought the burgers.''
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